Expertise in business & marketing analytics. Joeri Verbossen is head of marketing intelligence at the successful Dutch soccer club PSV Eindhoven. The club currently has tight connections with Mexico: the populair players Lozano and Guti are playing there.
At the marketing intelligence domain of PSV they develop the use of data to one of the strategic pillars of the football organization. Data is used in marketing campaigns but also for extensive data analytics on topics like merchandise, ticketing, food & beverage and business.
Data from all divers sources is analysed and turned into actionable information and data is used in original and effective marketing campaigns. The goal? A segmented and personalized marketing approach across all channels resulting in better service, engagement and conversion for both fans and business partners.